Hoya:Hoya July snippet
The July edition of Hoya:Hoya saw a rare chance to get an intimate performance from one of the leading lights in the UK electronic music scene. In true Hoya fashion the name of the guest was not revealed until he took to the stage on the night, however rumours had spread about who may be playing on the night & a packed out Roadhouse eagerly awaited in anticipation at the prospect of catching Four Tet gracing the Hoya:Hoya stage.
These video snippets give a taste of how Hoya:Hoya are taking a unique reverse approach to promoting their club night, with cryptic teaser videos leading up to the night to give a clue as to who may be playing, then in the following week releasing a short “reveal” video showing who the guest was.